BIOGRAPHY

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Duke University
Center for Advanced Hindsight
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TED
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Fuqua School of Business, Duke University
Dan Ariely.
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'''Dan Ariely''' (דן אריאלי; born April 29, 1967) is the James B. Duke Professor of Psychology and Behavioral Economics. He teaches at Duke University and is the founder of The Center for Advanced Hindsight and also the co-founder of http://www.BEworks.ca BEworks. Ariely's talks on TED have been watched over 7.8 million times. He is the author of ''Predictably Irrational'' and ''The Upside of Irrationality'', both of which became ''New York Times'' best sellers, as well as ''The Honest Truth about Dishonesty''.

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