Despite our intentions, why do we so often fail to act in our own best interest? Why do we promise to save money and window shop, only to find ourselves giving into the t ... emptation of a 40% off sale? What are the forces that influence our behavior? Dan Ariely, James B. Duke Professor of Psychology & Social Scientist at Duke University, is dedicated to answering these questions and others in order to uncover what makes consumers tick. In addition to appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, the Department of Economics, and the School of Medicine at Duke University, Dan is also a founding member of the Center for Advanced Hindsight, a frequent speaker at TED, and the author of The New York Times best sellers Predictably Irrational , The Upside of Irrationality , and The Honest Truth About Dishonesty .



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